How to Build a Strong Digital Marketing Strategy from Scratch

andreaj59
Jul 2
3 min read

Let’s be honest, digital marketing can feel overwhelming.

There are so many channels, tools, platforms, and buzzwords. SEO? PPC? Programmatic ads? Where do you even start?

Here’s the good news: You don’t have to be a tech wizard or marketing guru to build a strong digital marketing strategy. With the right approach and the right partner, you can reach the right audience, tell your story, and grow your brand with confidence.

At A&M Martech, we help brands like yours go from “Where do I begin?” to “Look at us now!” Whether you’re just starting or looking to level up, here’s how to build a digital marketing strategy that actually works.

1. Get Your Branding Right First

Before running ads or writing content, ask yourself: Do people know who we are? That’s where branding comes in.

We help businesses find their voice, look, and story through:

Brand Naming & Identity – so your brand stands out and sticks
Re-branding – when your business needs a fresh start
Communication Strategy – so your message is clear and consistent
Brand Guidelines & Motion Systems – so everything looks and feels you across platforms

Your digital strategy is only as strong as your brand. Let’s make it unforgettable.

2. Understand Who You’re Talking To

Marketing without research is like fishing without bait. You need to know who your audience is and what they care about.

That’s why we dig deep into:

Market Research
Competitor Analysis

We’ll help you understand your customers, what’s working in your industry, and how to position your brand for success.

3. Make Sure Your Website Works for You

Your website should do more than look good, it should perform.

Through Website Optimization, we make sure your site loads fast, works on mobile, and keeps people engaged. Combine that with:

SEO (Search Engine Optimization)
Local SEO
Technical SEO
Content Optimization

…and you’re not just online, you’re findable.

Did you know? 75% of users don’t scroll past the first page of Google. We help you get there.

4. Create Ads That Actually Work

Gone are the days of shouting into the void. We run Performance Marketing campaigns that speak directly to your audience.

We cover:

Google & YouTube Ads
Social Media Ads (Meta, LinkedIn, TikTok, etc.)
Shopping Ads
Bing Ads
Remarketing & Retargeting
Even Programmatic Ads with tools like SmartyAds

Right ad. Right person. Right time. That’s how results happen.

5. Use Content That Builds Trust

Whether it’s blogs, videos, emails, or social media, content is how people connect with your brand.

We offer:

Content Writing
Email Marketing
Video Production
Audio & Music Production
Corporate Films & Product Photography

Want to tell your story in a way that makes people feel something? We’ve got you.

Spotlight: Programmatic Advertising with SmartyAds

We know the word “programmatic” sounds technical but here’s the simple version:

It’s smart advertising that uses real-time data to show your ads to the right people. With SmartyAds, we get your ads on premium sites and apps across the web, automatically and efficiently.

This means less wasted budget, better targeting, and better results.

Your Digital Marketing Strategy, Built to Perform

Building a digital marketing strategy from scratch doesn’t have to be stressful. It just takes the right steps and the right team to guide you through them.

At A&M Martech, we bring together branding, performance marketing, content creation, SEO, research, and programmatic tech to build campaigns that don’t just look good, they deliver.

If you’re ready to grow your brand with a strategy that’s smart, scalable, and rooted in real results, we’re here for it.

Let’s Talk Strategy. Ready to build something powerful? Book a free consultation with A&M Martech and let’s get started.