In today’s fast-paced digital world, standing out is no longer just about having a great product or sleek design, it’s about connection. People don’t simply buy from brands, they build relationships with them. So, can a brand have a personality? Absolutely and in fact, it should . At A&M Martech , a leading advertising agency in the UAE, we’ve seen firsthand how brands with strong, well-defined personalities create deeper emotional bonds, earn trust faster, and grow more sust