Google is Now Indexing Instagram Posts in Search Results

andreaj59
3 days ago
3 min read

Big news just dropped in the digital world and if you're a brand, creator, or marketer, you’ll want to pay attention.

As of July 10, 2025, Instagram content from professional accounts is now being indexed by Google and other search engines. In simple terms? Your public posts on Instagram can now show up when someone searches on Google.

That means more eyes on your content. Not just on the app, but across the internet. Let’s break it down.

When Did This Happen?

Instagram officially launched the update globally on July 10, 2025. From that date forward, Google began indexing public posts from professional accounts, making them accessible through standard web and image search results.

If you're running a business or creator account, your content may already be eligible to appear in search queries related to your niche, hashtags, or keywords.

Where Does It Apply?

This update is available worldwide and applies to:

Professional accounts (Business or Creator)
Public content only (private accounts remain unaffected)
Posts, reels, profile bios, and captions as long as they are public

This means if you're a brand or content creator operating in the UAE, GCC, or anywhere else, your public Instagram content is now potentially visible to Google users searching for related topics.

Why Did Instagram Make This Move?

Instagram’s decision to allow Google indexing serves multiple strategic purposes:

Improved Discoverability By opening content to search engines, Instagram is helping creators and brands increase their reach beyond in-app followers.
Keeping Up with TikTok & YouTube SEO Platforms like TikTok and YouTube already benefit from Google visibility. Instagram needed to stay competitive by making content more searchable.
Empowering Professional Users Business and creator accounts can now build brand authority, improve SEO rankings, and attract new audiences through organic search.
Creating a New Entry Point to Content Google search becomes a new front door for discovering your Instagram content, even for people who don’t use Instagram.

How It Works: Indexing Instagram posts in Google

With this update, Google’s web crawlers can now scan and index public Instagram content from professional accounts. That includes:

Post captions
Image and video descriptions
Alt text (if added manually)
Hashtags and mentions
Profile bios and external links

These elements may now appear in Google’s search snippets, image results, or knowledge panels, depending on the query.

What You Should Do Now

To make the most of Instagram content on Google, brands and creators should start treating Instagram posts like search content. Here's how:

1. Write Captions with Search in Mind

Use relevant keywords naturally in your captions, just as you would in blog content. Think like your audience: what would they search for?

2. Manually Add Alt Text to Posts

Instagram allows you to write custom alt text. Use it to describe your visuals in keyword-rich language, this helps Google better understand your content.

3. Make Hashtags Strategic

Hashtags now do more than categorize content, they help with search visibility. Mix branded, trending, and location-based hashtags for a broader reach.

4. Update Your Profile Bio

Your bio is also indexed. Make sure it includes relevant keywords about who you are, what you offer, and where you're based.

The Impact for Brands & Agencies

For advertising agencies like A&M Martech, this update is a game-changer for how we plan and measure Instagram content.

It’s no longer just about engagement within Instagram, it’s about creating content that serves both your followers and your search visibility goals.

By aligning Instagram content with SEO principles, brands in the UAE and beyond can now:

Rank for relevant industry keywords
Drive long-term organic traffic
Build brand authority outside of paid ads
Attract customers at every stage of the funnel

The fact that Indexing Instagram posts in Google is more than just a tech feature, it’s a strategic shift toward smarter, more discoverable content.

If you’re still posting only for likes and shares, you’re missing out. Now’s the time to rework your Instagram strategy through the lens of SEO, visibility, and multi-platform discoverability.

And if you need help aligning your content with this update, A&M Martech is here to elevate your visibility across both social and search.

Your Instagram. Now optimized for Google. Book your free consultation now!