Best Time to Post on Social Media

andreaj59
Oct 3
3 min read

In today’s fast-paced digital landscape, where attention spans are shrinking and competition for visibility is growing, timing has become just as important as the content itself. For brands and businesses in the UAE and beyond, understanding the best time to post on social media can make the difference between a post that gets buried and one that goes viral.

But what exactly does “best time” mean in 2025? And how can you, as a business or content creator, strategically schedule your posts to maximize reach, engagement, and conversions? Let’s break it down.

Why Timing Matters on Social Media

Every day, billions of posts, reels, and stories compete for attention on platforms like Instagram, LinkedIn, and TikTok. While quality content is crucial, even the most creative video can flop if your target audience isn’t online to see it.

Posting at the right time increases your chances of:

Reaching your audience when they are most active.
Boosting engagement (likes, shares, comments, saves).
Improving visibility through algorithm prioritization.
Driving more clicks, conversions, or leads.

In short: posting at the right time is like speaking when your audience is listening.

Factors That Influence the Best Time to Post

There’s no universal “one-size-fits-all” answer because the best posting times vary depending on:

Platform – Instagram, LinkedIn, and TikTok each have different user behaviors.
Audience Demographics – Age, location, and lifestyle affect online habits.
Industry – A B2B brand will have different engagement patterns compared to a lifestyle café.
Time Zone – For UAE-based businesses, Gulf Standard Time (GST) is key, but global brands must factor in international audiences.
Content Type – A reel might perform best in the evening, while a professional article might shine during weekday mornings.

Best Time to Post on Social Media in 2025

After analyzing global studies, industry benchmarks, and real campaign data from agencies like A&M Martech, here’s a breakdown of the best times to post on major platforms in 2025 (UAE/GST Time):

1. Instagram

Best Times: 11 AM – 1 PM (lunchtime scrolls) and 7 PM – 9 PM (after work hours).
Best Days: Wednesday, Thursday, Sunday.
Why: People browse during breaks and evenings; reels perform especially well late evening.

2. Facebook

Best Times: 12 PM – 3 PM and 6 PM – 8 PM.
Best Days: Monday to Thursday.
Why: Engagement peaks during mid-day work breaks and early evening relaxation.

3. LinkedIn

Best Times: 8 AM – 10 AM and 5 PM – 6 PM.
Best Days: Tuesday, Wednesday, Thursday.
Why: Professionals log in before work, during lunch breaks, and right after office hours.

4. TikTok

Best Times: 6 PM – 10 PM.
Best Days: Friday, Saturday, Sunday.
Why: TikTok thrives during leisure time, particularly on weekends.

How to Find the Best Time for Your Brand

While these benchmarks are a great starting point, every brand is unique. To find your personalized best posting time:

Check Analytics – Use platform insights (Instagram Insights, TikTok Analytics, LinkedIn Analytics) to see when your followers are most active.
Test & Experiment – Post at different times and compare engagement rates.
Consider Audience Lifestyle – A cafe in Dubai will have peak times different from a B2B tech agency.
Track Trends Over Time – Posting times evolve with seasons, work culture, and social media habits.

At A&M Martech, we regularly run A/B testing for clients to ensure content isn’t just creative but also strategically timed for maximum visibility.

Pro Tips to Maximize Engagement

Be Consistent: Posting regularly at optimal times builds trust with your audience.
Leverage Scheduling Tools: Tools like Meta Business Suite, Hootsuite, and Sprout Social help automate posting at peak hours.
Focus on Quality + Timing: Don’t just post on time, ensure your content delivers value.
Adapt to New Algorithms: In 2025, platforms like Instagram and TikTok prioritize “recency” and “relevance.” Posting when your audience is online ensures your content doesn’t get lost.

Timing Is Everything: Crafting Social Media Success

The best time to post on social media is the sweet spot where data meets creativity. While studies give us benchmarks, the real magic happens when you combine timing with compelling storytelling, consistent branding, and audience understanding.

At A&M Martech, our mission is to help brands in the UAE and globally not only find the best posting times but also craft strategies that drive measurable growth.

Want to elevate your brand’s presence with the right timing, right message, and right platform?

Contact A&M Martech today, let’s build your social media success story.